Design thinking and focus groups to drive product innovation
I want to introduce you into a design for focus groups that integrates methods from design thinking. If you do not know what a focus group is go to my previous article. In brief, a focus group is a method of user centred design. It can be conducted to discuss ideas, concepts, routines with people. Additionally, it could also be a discussion about experiences with a product or opinions about a future product. An advantage, e.g., to a questionnaire, is…